Icon Entertainment

Icon Entertainment (formerly known as Icon Productions (Now That's more like it)) is a production company founded in August 1989 by actor/director Mel Gibson and Australian producing partner Bruce Davey, which, unlike most other independent production companies, funds most of its development and production costs, allowing it to retain creative control of its projects. Its headquarters are in Santa Monica, California.

In 2008–2009, the company's UK operations were sold. After the acquisition of Dendy Cinemas, a separate company involved in film distribution only in Australia continued to operate as Icon Film Distribution, using the original logo and still owned by Gibson and Davey.